# thedonut.earth v1 Brand and Conversion System

Date: 2026-02-27  
Owner: DonutCorp / Codex instance #12

This folder contains the production-ready v1 strategy package for `thedonut.earth` as the sustainability vertical brand.

## Contents

1. `01_Positioning_Copy_System.md`
2. `02_Service_Packages.md`
3. `03_Impact_Case_Templates.md`
4. `04_Trust_First_Landing_Structure.md`
5. `05_Tracking_and_KPIs.md`
6. `06_Implementation_Plan.md`

## Primary Conversion Goal

The main CTA across the v1 landing and offer system is:
`Book an Impact Fit Call`